LinkedIn was built for content marketing. It’s where people go to become influencers, build authority and engage with other professionals.
But that doesn’t make content marketing any easier on the platform. Competition is abundant and time with the audience is scarce.
So how can you create content that cuts through noise and performs best?
I address all and the steps to take when it comes to creating content that truly performs best on LinkedIn in this video.
Being Human – Marketing & Social Selling in a Digital World
If you liked this post then please take a look at my book, “Being Human: How to Sell in a Digital World”, which is available via Amazon. I share my approach for human-to-human interaction in a professional setting; from social selling to account-based marketing, to crafting compelling content and navigating social media channels to optimise their output to benefit you and your business. Everything is based upon results – it’s all tried and tested, and has led to healthy pipelines and return on investment in the millions.
This book isn’t just for fellow marketers and sales professionals. It’s for anyone who wants to cut through the noise and have a true relationship with their audience.
I hope, like this newsletter, it brings value and insight into your world.
