Introduction In the ever-evolving landscape of B2B marketing, lead generation remains a critical focus for businesses aiming to drive growth and achieve their objectives. As we approach 2025, the need for innovative and effective lead generation strategies has never been more pressing. With increasing pressures on budgets and the necessity

In my previous article, The Rise of T-Shaped Marketers: Why Businesses Need Them More Than Ever, I explored the concept of T-shaped marketers and their growing importance in today’s dynamic business environment. Now, let’s delve deeper into the value these versatile professionals bring to businesses, especially when it comes to

In the ever-evolving digital world we live in we are seeing more digital disruption, mostly down to the fact that AI is gaining traction and taking on more marketing responsibilities. With the rising concerns that the ‘human’ element is being lost and that perhaps AI could even replace us and