Introduction In the ever-evolving landscape of B2B marketing, lead generation remains a critical focus for businesses aiming to drive growth and achieve their objectives. As we approach 2025, the need for innovative and effective lead generation strategies has never been more pressing. With increasing pressures on budgets and the necessity

In my previous article, The Power of Social Selling: B2B Lead Generation in 2025, I highlighted the rise of social selling and its impact on building authentic relationships, generating high-quality leads, and driving sales. Now, I wanted to take a deeper dive into how you can start implementing social selling

In my previous article, The Rise of T-Shaped Marketers: Why Businesses Need Them More Than Ever, I explored the concept of T-shaped marketers and their growing importance in today’s dynamic business environment. Now, let’s delve deeper into the value these versatile professionals bring to businesses, especially when it comes to

As we move closer to 2025, the landscape of B2B marketing is not slowing down, it’s rapidly evolving. One of the most significant trends shaping this change is the rise of social selling. For B2B businesses focused on maximizing ROI, social selling offers a unique opportunity to build authentic relationships,

In the ever-evolving digital world we live in we are seeing more digital disruption, mostly down to the fact that AI is gaining traction and taking on more marketing responsibilities. With the rising concerns that the ‘human’ element is being lost and that perhaps AI could even replace us and

Can you spare 30 minutes a day? Are you willing to invest 30 minutes a day? Think about the amount of time you spend scrolling on your mobile or tablet when you could be investing that time wisely into your personal brand and more importantly social selling. With 3.2 billion