In today’s digital world, the landscape of B2B marketing is rapidly evolving. As we navigate through this transformation, it’s crucial to remember that at the heart of every business interaction is a human connection. With this in mind I wanted to explore how B2B marketers can champion human marketing while
December 17, 2024Introduction In the ever-evolving landscape of B2B marketing, lead generation remains a critical focus for businesses aiming to drive growth and achieve their objectives. As we approach 2025, the need for innovative and effective lead generation strategies has never been more pressing. With increasing pressures on budgets and the necessity
December 10, 2024In my previous article, The Power of Social Selling: B2B Lead Generation in 2025, I highlighted the rise of social selling and its impact on building authentic relationships, generating high-quality leads, and driving sales. Now, I wanted to take a deeper dive into how you can start implementing social selling
December 3, 2024In my previous article, The Rise of T-Shaped Marketers: Why Businesses Need Them More Than Ever, I explored the concept of T-shaped marketers and their growing importance in today’s dynamic business environment. Now, let’s delve deeper into the value these versatile professionals bring to businesses, especially when it comes to
November 29, 2024As we move closer to 2025, the landscape of B2B marketing is not slowing down, it’s rapidly evolving. One of the most significant trends shaping this change is the rise of social selling. For B2B businesses focused on maximizing ROI, social selling offers a unique opportunity to build authentic relationships,
November 23, 2024In the ever-evolving digital world we live in we are seeing more digital disruption, mostly down to the fact that AI is gaining traction and taking on more marketing responsibilities. With the rising concerns that the ‘human’ element is being lost and that perhaps AI could even replace us and
November 18, 2024Can you spare 30 minutes a day? Are you willing to invest 30 minutes a day? Think about the amount of time you spend scrolling on your mobile or tablet when you could be investing that time wisely into your personal brand and more importantly social selling. With 3.2 billion
November 13, 2024LinkedIn was built for content marketing. It’s where people go to become influencers, build authority and engage with other professionals. But that doesn’t make content marketing any easier on the platform. Competition is abundant and time with the audience is scarce. So how can you create content that cuts through
November 10, 2024Only 0.75% of leads generated become closed revenue – Forrester It’s a scary stat, isn’t it? It implies that the other 99.25% of what I do might be worthless, obsolete, a waste of time – well, is it? Surely not, what about all the time spent drawing in inbound traffic?
November 4, 2024In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost three times or 277% higher than both Twitter (.69%) and Facebook (.77%). That said, LinkedIn lead generation doesn’t happen by accident. The growth of the platform means that
