Can you spare 30 minutes a day?
Are you willing to invest 30 minutes a day?
Think about the amount of time you spend scrolling on your mobile or tablet when you could be investing that time wisely into your personal brand and more importantly social selling.
With 3.2 billion people using social media (this means that social media has a global penetration of 45%) having a good social presence and strategy in place is key.
Social Selling Statistics
- 78% of salespeople engaged in social selling are outselling their peers who aren’t.
- 31% of B2B professionals say that social selling has allowed them to build deeper relationships with clients.
- More than 10% of social sales reps have closed 5 or more deals due to being active on social media.
- 76% of buyers are ready to have a social media conversation with potential providers.
- 92% of B2B buyers are willing to engage with a sales professional who is a known industry thought leader.
- 53% of customer loyalty is driven by a salesperson’s ability to deliver unique insight, easily done through social media.
- A full 71% of all sales professionals and 90% of top salespeople are already using social selling tools.
- That percentage gets even higher with the younger generation. 78% of Millennials say they use social selling tools.
- On top of that, 63% of those Millennials say social selling is crucial for their business.
- Social sellers are 51% more likely to achieve sales quotas.
- Companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers.
- 39% of B2B professionals said social selling reduced the amount of time they had to spend researching potential leads.
- 84% of C-Level executives use social media to make purchasing choices.
- 33% of users prefer to contact brands using social media instead of making a phone call.
- Nearly 50% of social traffic to B2B websites comes from LinkedIn
- Ref: OptinMonster
So are you ready to start?
If you are willing to invest 30 minutes a day, then your #socialselling routine could look like this!
Start of the day
– Read articles on your topics of interest and relevance.
– Spot one that’s relevant to a key prospect- share via #LinkedIn Messaging directly with them and add your comments.
– Share articles that are of interest and relevant to your wider social networks during the day, adding your own comments.
Middle of the day
– Send an invitation request to people that are of relevance to you, be it an account or job role. Use an insight to an article as your introductory note.
– Check your notifications. Who’s engaging with what you’ve shared?
– Like, share and comment on relevant articles from your network.
– Share relevant articles in LinkedIn Groups.
End of the day
– Check your new articles from key influencers getting some shares in your network. Rework them up for tomorrow – get a head start.
– Check LinkedIn # that you follow. Look at the trending posts and add value through your commentary if you can.
– Message prospects with personalised commentary on content specifically relevant to them.
– Research into key accounts/ideal customers that you would like to work with. Use LinkedIn to understand which contacts you need to engage with.
Being Human – Marketing & Social Selling in a Digital World
If you liked this post then please take a look at my book, “Being Human: How to Sell in a Digital World”, which is available via Amazon. I share my approach for human-to-human interaction in a professional setting; from social selling to account-based marketing, to crafting compelling content and navigating social media channels to optimise their output to benefit you and your business. Everything is based upon results – it’s all tried and tested, and has led to healthy pipelines and return on investment in the millions.
This book isn’t just for fellow marketers and sales professionals. It’s for anyone who wants to cut through the noise and have a true relationship with their audience.
I hope, like this newsletter, it brings value and insight into your world.
