Being Human
In a world where digital dominates, this book brings back the essence of human connection in marketing.
Let's cut through the noise together and create meaningful interactions.
See Frequently Asked Questions.
What inspired you to write this book?
My 15 years of marketing experience and the need for a human-centric approach in today's digital world inspired me to share my insights and strategies.
Who is this book for?
This book is for anyone looking to foster genuine relationships and cut through the digital noise—marketers, sales professionals, or anyone interested in human-centric marketing.
What can readers expect to learn?
Readers will learn tried-and-tested strategies for social selling, account-based marketing, crafting compelling content, and optimising social media, all designed to drive ROI and build authentic connections.
Why is a human-centric approach important?
In a digital world, human-centric marketing ensures your brand resonates deeply, creating authentic connections that drive loyalty and trust.
How is this book different from other marketing books?
This book focuses on real human interactions and proven strategies that prioritise genuine engagement and measurable results, tailored to your unique needs.
How can this book benefit my business?
By applying the human-centric strategies outlined in this book, you can create meaningful engagement, build healthy pipelines, and achieve significant ROI.