Autino, a software business focused on creating consumer-centric solutions for the automotive aftermarket, sought to drive sales to large UK franchise dealer groups. We recommended an account-based marketing (ABM) approach to cut through the noise and deliver targeted messages in appealing formats.
Impressed by our strategic thinking, Autino entrusted us with their campaign. We conducted thorough research into their target accounts, enabling us to create resonant content. By pushing this content through both online and offline channels, we successfully engaged prospects. The high-quality touchpoints we developed opened key dialogues with accounts that had previously been out of reach for Autino.